Did you ever hear of bonus pills when buying Aciphex at your local pharmacy?

Prevacid Held Slight Lead in Proton Pump Inhibitor Sales to Retailers
for 2004

Sales in billions of dollars

Prevacid $3.80
Nexium $3.78
Protonix $2.33
Aciphex $1.33
Omeprazole $0.64

Note: Based on purchases, at wholesale prices, by retailers of
prescription drugs. Total U.S. sales for proton pump inhibitor class
were $12.5 billion.
Source: IMS Health
KEVIN FOLEY, RESEARCH/JULIE KELLER, DESIGN

Note: Table made from bar graph.

C…